First dedicated Business Development Representative responsible for building and managing top-of-funnel pipeline for CFOLogic's US market. This outbound-first, relationship-led role involves prospecting C-level executives and firms, working closely with the founder on GTM strategy.
What you'll do
THE ROLE
You'll be CFOLogic's first dedicated business development hire — responsible for building and managing top-of-funnel pipeline across our three service lines for the US market.
This is an outbound-first role, but it's relationship-led, not transactional. You'll be prospecting into founder-CEOs of small businesses, mid-market CFOs, and fractional CFO and CAS firms — starting real conversations, not just booking meetings.
You'll work directly with the founder and be a core part of the GTM function as it scales.
WHAT YOU'LL DO
- Run outbound prospecting across LinkedIn, email, and phone into CFOLogic's ICP segments across all three service lines.
- Research and build targeted prospect lists by vertical, geography, and persona.
- Execute multi-touch outreach sequences using AI-assisted tools — personalizing at scale without sounding like it.
- Qualify inbound and outbound leads and move them to a discovery conversation.
- Support demand gen campaigns — webinars, thought leadership content, podcast episodes — with coordinated follow-up outreach.
- Maintain clean pipeline data in CRM and track activity, conversion rates, and feedback.
- Bring market intelligence from prospect conversations back into GTM strategy and positioning.
WHAT WE'RE LOOKING FOR
- 3–5 years of inside sales or business development experience selling professional services into the US market — finance, accounting, consulting, or tech-enabled services preferred.
- Proven track record of outbound prospecting and pipeline generation.
- Fluent, professional English — written and spoken; comfortable on video calls with US-based founders and senior executives.
- Hands-on with AI sales and productivity tools — you use them to work smarter, not as a crutch.
- Familiar with CRM platforms and prospecting tools such as Apollo, Clay, or LinkedIn Sales Navigator.
- Experience supporting or producing content across podcasts, webinars, thought papers, and blogs – or a clear track record working alongside teams that do.
- Self-directed and comfortable with ambiguity — this is a build role, not a playbook-execution role.
NICE TO HAVE
- Exposure to finance, accounting, or CFO-level conversations.
- Experience selling to founder-CEOs or CFOs at SMBs or mid-market companies.
- Interest in financial services, business advisory, or the outsourced finance space.
- Valid US Business Visa
WHAT YOU'LL GET
- Ground-floor opportunity at a fast-growing finance firm with a clear 10x growth mandate.
- Direct access to the founder — you'll learn how a finance services business is built and sold.
- Competitive base salary with performance-linked variable pay.
- Office-based role at our Baner, Pune office with travel as needed for events and client visits.
- A role that scales with the company — not a seat, a career track.
What we're looking for
Grouped by area, with how important each is and the level we're after.
Don't meet every point? If you're close and eager to grow, we'd still like to hear from you.